• Caraa, Mashable and R/GA are named Most Innovative at the 2017 Digiday Awards

      Luxury fitness brand Caraa, media company Mashable and digital agency R/GA were honored for their innovations in media and marketing tonight at the Digiday Awards gala. The Digiday Awards, Digiday’s biggest awards program of the year, honor the best creative marketing and advertising being done today by brands, agencies, publishers and platforms.

      Digiday- 19 readers -
    • Facebook video ad viewability rates are as low as 20 percent, agencies say

      Facebook’s metrics woes may be far from over. After fessing up to a string of measurement errors over the past six months, the social media company has bowed to pressure from ad buyers and started letting third-party auditors check its numbers. Some agencies started using the new auditing capabilities a few months ago and have been stunned to see viewability rates on Facebook ...

      Digidayin Social- 28 readers -
  • Looking Ahead: How Refinery 29, Electus, and Crispin Porter + Bogusky envision their brands

    What does it mean to be a visionary? For some, the title could imply possessing an eye for cutting-edge design, or a penchant for bold ideas. Others might equate a visionary with a leader who marches their team into unknown territory. But no matter which definition seems to fit best, one thing remains true across all iterations—to be visionary is to be looking forward, keeping ...

    Digiday- 7 readers -
  • Born on Facebook, Al Jazeera’s AJ+ is now warming to YouTube

    Al Jazeera’s AJ+ was one of the first distributed media brands to quickly build an audience off the back of Facebook with short, text-on-screen news alerts and mini-explainers covering politics, international news and social issues. But as AJ+ looks to evolve beyond the quick-hit clips that work well within news feeds, the publisher is paying more attention to YouTube.

    Digiday- 6 readers -
  • Cheatsheet: Everything you need to know about Amazon Advertising

    Amazon Advertising has grown up this year, a function of the company’s growing investment in its $1 billion-plus offering, but also increased attention from agencies and brands. We break down how the offering stands. Amazon Marketing Services Offers self-serve, DIY, paid search media. Brands can have ads appear in headline search and product listings ads.

    Shareen Pathak/ Digiday- 12 readers -
  • ‘Jack-of-all-trades, master of none’: Why Mashable flamed out

    Few images better capture the unfettered optimism and indignity of digital media than 2014 at South by Southwest, where a line of hoodie-wearing attendees snaked around the block at Mashable House, a pop-up lounge run by the tech news site, to get their picture taken with Grumpy Cat. Nearby, AOL “digital prophet” Shingy swung on a Mashable-branded wrecking ball.

    Lucia Moses/ Digiday- 9 readers -
  • GE’s Beth Comstock: ‘You have to invest in your brand’

    General Electric has seen better days. A shake-up in leadership has occurred, and its $410 billion market capitalization in 2000 has plummeted to $156 billion, a 62 percent reduction. Last week, the company announced it would shrink its businesses to aviation, health care, and energy and power. We sat down with Beth Comstock, the first woman to serve as vice chair at GE, who ...

    Digiday- 4 readers -
  • LittleThings boosted ad rates by 20 percent with video header bidding

    Although header bidding has a video problem, feel-good publisher LittleThings is getting unified auctions for its video inventory to pay off. Adopting video header bidding helped LittleThings increase its programmatic video ad rates by about 20 percent over the past 12 months, said Justin Festa, chief digital officer at LittleThings, declining to share raw numbers.

    Digiday- 8 readers -
  • The agency view: How Glamour UK can create a sustainable digital business model

    Massive change is afoot at Condé Nast Britain’s fashion title Glamour. Next year, Glamour will shift to a nearly digital-only strategy, publishing just two print magazines annually. Glamour’s editorial and commercial teams are merging under a new leader, Deborah Joseph, who joined the title in the new role of chief content officer last week.

    Digidayin How To's- 9 readers -
  • The pivot to paid heralds the rise of the chief customer officer at publishers

    News publishers are going above and beyond to offer more than traditional news products, turning readers into multichannel customers in the process. It’s now a competitive advantage for publishers to ensure their customer experience is top notch across everything, whether it’s buying a newspaper in a shop, consuming content online or in a mobile app, viewing well-targeted ads, ...

    Digiday- 7 readers -
  • Access over money: How Sephora is quietly supporting female entrepreneurs

    For the past two years, Sephora has been quietly supporting female-founded beauty businesses with an incubator-like program called Accelerate. More than money, it’s access and education that the program looks to provide. “We are passionate about using our strengths for the greater good and recognized a gap in female leadership, even in the beauty industry,” said Corrie Conrad ...

    Digiday- 8 readers -
  • Six key steps toward building trust in programmatic advertising

    By John Murphy, Head of Marketplace Quality, OpenX Programmatic advertising is a $45 billion industry, and it’s poised to become the primary way in which a majority of all advertising is globally traded. However, as a recent CMO Council report found, seven in ten CMOs still have significant trust concerns about the quality of programmatic advertising.

    Digiday- 14 readers -
  • Inside Deutsche Telekom’s new media model

    For Deutsche Telekom, bringing media in-house is about strategy, not execution. The shake-up, almost a year in the making, gives marketers at the German telecommunications firm full control over the media strategy for 13 of its sub-brands across Europe. A mix of marketing, sales and procurement executives make up the international team, which will act as the nucleus for the ex ...

    Digidayin Affiliate- 15 readers -
  • The pivot to reality for digital media

    Forget the pivot to video; the pivot to reality is in full swing in digital media. The culprits are well-known. Google and Facebook have an iron grip on digital ad revenue. Publishers are trying to save themselves by making wholesale shifts in their business models, but they can’t transition fast enough.

    Lucia Moses/ Digiday- 19 readers -
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